Resources

Explore our collection of guides, white papers, and case studies for insights into loyalty

Webinar Series
Programmatic buying without leveraging loyalty-related 1st party data misses an opportunity in acquiring higher LTV customers. Loyalty programs can provide a more in-depth understanding of your customers with data sourced from loyalty profiles, social accounts, and content creation.
Webinar Series
Many customers are treated as if they’re one and the same although there is so much customer information available to us. The information provided from a loyalty program can help ensure that messaging increases in relevance, maintains margin, and builds a more personal and meaningful relationship with each member.
Webinar Series
Large numbers of customer identities are currently unknown and brands struggle with linking together customer purchases, LTVs, and preference trends. Driving self-identification of customers across channels with your loyalty program increases matchback rates and your understanding of customer spend and behavior.
White Paper
Is it better to have one loyalty program that covers all of your brands, or separate programs for each? How you answer that question can have huge implications for your customers’ experience and your loyalty ROI. In this paper, we offer guidance for senior marketers who are looking to determine the best approach.
White Paper
Marketers who have already invested in loyalty need to set program objectives that drive equality enrollment and create more opportunities for engagement. See how 500friends helps modernize existing loyalty programs to generate real & measurable results.
White Paper
See what 500friends research has uncovered about the correlation of loyalty reward redemption and customer purchase frequency and spending habits.

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