500FRIENDS BLOG
Loyalty trends & best practices

500friends Receives Strategic Investment from Leading Retail and Loyalty Executives

by Andrew R.
May 05, 2014
500friends Receives Strategic Investment from Leading Retail and Loyalty Executives

500friends recently received the support of key executives in the loyalty and retail space. Here's the press release 500friends issued with details about our new strategic investors. April 28, 2014 (SAN FRANCISCO) — 500friends, which arms retail brands with data-driven customer retention and loyalty solutions, has received a strategic investment from key retail, loyalty, and e-commerce leaders, including executives who were previously 500friends customers. The new 500friends investors include Matt Howland, former CEO of LoyaltyLab; Neel Grover, former CEO of Buy.com; Michael Butler, former head of e-commerce at HP; Jim Keller, former CMO at Shoebuy; Abdul Popal, SVP at CafePress; and Brandon Proctor, CEO of Ice.com and former CMO of Build.com. Both Keller and Proctor were previously clients of 500friends. “Now more than ever, leveraging loyalty program data to .... Read more

How to Craft an Award-Winning Loyalty Campaign (Case Study)

by Zach Woith
April 15, 2014
How to Craft an Award-Winning Loyalty Campaign (Case Study)

Looking to leverage your loyalty program to drive more sales, boost margins, and enhance your brand? Then you'll definitely want to take a look at the award-winning loyalty campaign from Spa Week, the health and wellness brand whose loyalty program, MyWellness Rewards, recently won the Loyalty360 Award for Best Creative Campaign in Loyalty Marketing. With its goal of engaging shoppers throughout the year across multiple channels, Spa Week rolled out a yearlong campaign with seasonally themed installments. Starting with January's "Resolve to Relax" and ending with December's "Shop to Unlock," Spa Week used these campaigns to increase brand engagement while luring in shoppers with real added value. For example, the Thanksgiving campaign, titled "Thanks-Giveaway," featured a 1,000 Wellness Point giveaway, with entries granted as a reward for social referrals via Twitter, Facebook and email. ... Read more

Loyalty Makeover: Abercrombie & Fitch

by Zach Woith
March 24, 2014
Loyalty Makeover: Abercrombie & Fitch

In this installment, we look at the loyalty program at Abercrombie and Fitch, the $4.1 billion fashion retailer with over 1,000 stores, and brands including Abercrombie Kids, Hollister, and Gilly Hicks. 500friends Loyalty Makeovers offer suggestions to retail brands for making the most of their loyalty initiatives. What Abercrombie and Fitch's loyalty program looks like today: Abercrombie and Fitch's loyalty program distinguishes itself from cookie-cutter loyalty programs by embodying the brand's tone and effectively addressing core customers. Benefits include free streaming of music playlists, the chance to skip lines at events, and members-only birthday offers. Limited-time promotional offers keep the program fresh and relevant. First impressions: Abercrombie and Fitch is attempting a turnaround, with revenue dropping 12%, to $4.1 billion, and profit falling 77%, to $54.6 million, during ... Read more

Improve Your Email Marketing with Loyalty: Cardstores Schedule-Ahead Promotion

by Zach Woith
March 21, 2014
Improve Your Email Marketing with Loyalty: Cardstores Schedule-Ahead Promotion

One of the greatest benefits of running a loyalty program is the positive impact it can have on your email marketing. In fact, 500friends customers report that loyalty-powered emails can generate up to 50% higher response rates versus regular emails.A great example of how loyalty and email marketing can best work together is a new campaign by our client Cardstore, the online greeting card site owned by American Greetings. In the promotion (creative below), Cardstore offers customers double points for trying out a schedule-ahead feature that makes sending cards more convenient. The campaign is really smart for a bunch of reasons: by offering bonus loyalty rewards for using the schedule-ahead feature — but for a limited time only — Cardstore creates an appropriate sense of urgency, Cardstore is using its loyalty-powered promotion to interact with its customers during a non… Read more

Retailers with Private Label Credit Cards Also Need Loyalty. Heres Why.

by Ashley Bienvenu
March 20, 2014
Retailers with Private Label Credit Cards Also Need Loyalty. Heres Why.

In his new post on DMNews, 500friends Director of Strategy and Development Arif Damji talks about how retailers with a private-label credit card (PLCC) can reap big benefits from also having a robust loyalty program. The major points Damji makes are that: loyalty programs make PLCCs look more attractive, loyalty programs positively impact churn and lifetime value of mid-tier customers, and loyalty programs allow for direct, flexible communication with program members… Read more

Spa Week Wins Best Creative Loyalty Campaign Award

by Ashley Bienvenu
March 18, 2014
Spa Week Wins Best Creative Loyalty Campaign Award

I'm happy to announce that our client Spa Week has been named winner of the Loyalty360 Awards' Creative Campaign in Loyalty Marketing! Spa Week integrated its rewards program into a series of seasonally-themed creative campaigns that drove loyalty program acquisition and engagement. The campaigns complimented Spa Week's core positioning, which promotes a healthy, well-rounded lifestyle 365 days a year.... Read more

Revving Up Loyalty at Cruiser Customizing

by Ashley Bienvenu
March 14, 2014
Revving Up Loyalty at Cruiser Customizing

Leaders in Loyalty shares the insights and experiences of executives who run loyalty programs. In this edition, Brian Moreno, Marketing Specialist at motorcycle parts and accessories retailer Cruiser Customizing, explains how loyalty-fueled email marketing boosts the mileage of his customer retention investments. Why did you launch Cruiser Customizing Rider Rewards? Moreno: Motorcycle parts and accessories is a competitive industry, and we were looking for ways to stand out. We're not willing to kill margins just to attract customers, so we can't always play the price game. A loyalty program was a great way give our customers an extra bonus. Since we’ve launched, most of our competitors have followed suit and set up their own rewards programs. What benefits are you seeing from Rider Rewards? Moreno: I can't share all the numbers because we consider our loyalty program a strategic asset, but I can tell ... Read more

SEARCH
SUBSCRIBE

Enter your email address recieve notifications of new posts

ARCHIVES