500FRIENDS BLOG
Loyalty trends & best practices

500friends Talks Loyalty, Personalization at NRFtech 2014

by Andrew R.
July 25, 2014
500friends Talks Loyalty, Personalization at NRFtech 2014

At this year's NRFtech, held earlier this week in Palos Verdes, CA, featured speaker Arif Damji of 500friends spoke about how innovative loyalty technology is disrupting retail. Damji, Director of Strategy and Development at 500friends, described the trend in which 500friends customers are increasingly viewing loyalty programs as central repositories of customer information — aggregation hubs for POS, CRM, e-commerce, mobile, and social data. He also explained how the resulting holistic view is allowing 500friends retail clients to deliver remarkably personalized — and effective — customer experiences... Read more

Does an Umbrella Loyalty Program Make Sense for Your Brands?

by Zach Woith
July 18, 2014
Does an Umbrella Loyalty Program Make Sense for Your Brands?

Is it better to have one loyalty program covering all of your brands, or separate programs for each? How you answer this question can have huge implications for customer experience and loyalty ROI. In a new paper from 500friends (below), we pose 5 key questions for senior marketers who are looking to determine the best approach.... Read more

Loyalty + Predictive Analytics = Personalization: The 500friends / AgilOne Partnership

by Andrew R.
June 24, 2014
Loyalty + Predictive Analytics = Personalization: The 500friends / AgilOne Partnership

In this video, recorded at IRCE 2014, 500friends Director of Strategy and Development Arif Damji talks about how 500friends LoyaltyPlus and AgilOne's predictive analytics help retailers personalize customer experiences and offers.... Read more

Mobile Loyalty Programs: 5 Emerging Must-Haves

by Justin Yoshimura
June 10, 2014
Mobile Loyalty Programs: 5 Emerging Must-Haves

(Originally posted on ExactTarget blog) With Forrester reporting that mobile will account for 29% of online consumer purchases in 2014—up from 21% last year—it's now imperative that your loyalty program be mobile too. What, exactly, does mobile loyalty look like? When clients ask me that, I usually say the answer depends on what you sell, who your customers are, and what kind of relationship you’re looking to build. But so many loyalty marketers are now extending loyalty programs to mobile environments in ways that create new customer interactions and build brand value, that five mobile loyalty practices are quickly becoming essential: 1. Deliver full mobile access to loyalty benefits. At a minimum, let customers enroll in your loyalty program, earn/redeem rewards, and see reward balances—all through mobile devices. Remarkably, many retail brands have not yet reached this point, but according to Howard… Read more

Powering Loyalty at 1800Flowers: 500friends + IBM

by Andrew R.
June 05, 2014
  Events  IBM
Powering Loyalty at 1800Flowers: 500friends + IBM

In this video, Arif Damji, director of strategy and development at 500friends, talks about how companies like 1800Flowers.com benefit from the 500friends integration with IBM e-commerce and marketing solutions... Read more

Omaha Steaks Steaklover Rewards: Q&A with Michael Robinson, Consumer Sales and Marketing Director

by Andrew R.
June 03, 2014
Omaha Steaks Steaklover Rewards: Q&A with Michael Robinson, Consumer Sales and Marketing Director

(Reposted from Loyalty360, by Jim Tierney, Loyalty 360) Omaha Steaks has launched a new customer loyalty program known as Omaha Steaks Steaklover Rewards. This new loyalty program is designed to reward customers through a points based program, where they can earn points by purchasing products, in addition to non-transactional engagements like referrals and social sharing. Points are accumulated when shopping and can be redeemed for product rewards or used when checking out for discounts on the overall purchase. Members will receive a monthly statement via email indicating the points they have earned and accumulated, in addition to promotional e-mails offering additional points generating opportunities and exclusive offers for Steaklover Rewards members only. Steaklover Rewards Members also will: be invited to be the first to try new products, receive free… Read more

500friends + IBM WebSphere, Unica, Coremetrics @ IBM Global Summit 2014

by Andrew R.
May 06, 2014
500friends + IBM WebSphere, Unica, Coremetrics @ IBM Global Summit 2014

As an IBM Smarter Commerce partner, 500friends makes it easy to integrate a loyalty program using IBM WebSphere Commerce, IBM Campaign and IBM Interact (formerly Unica), and IBM Digital Analytics (formerly Coremetrics). In fact, 500friends will be at next week's IBM Smarter Commerce Global Summit 2014, where we'll be showing off our joint loyalty solution. Stop by the Marketing and Merchandising's Innovation Zone and say hello! Meanwhile, watch this video to learn more about how 500friends and IBM team up to deliver innovative customer loyalty solutions for brands like 1800Flowers.com... Read more

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