Loyalty trends & best practices

Upcoming Webinar: 10 Ways To Personalize The Holidays

by Jessica Chien
September 16, 2014
Upcoming Webinar: 10 Ways To Personalize The Holidays

What sets retailers apart from their competitors? It is the relationship that they have with customers. During this holiday season, it's not just price that will separate winners from losers. Instead, retailers who can deliver relevant and personalized conversations with their customers —at scale— will realize the true advantage. During this joint Merkle and 500friends webinar, we will explore consumer expectations for personalization and steps you can take now to improve your customer experience during the Holidays. Learn how to use the holiday season to drive long term loyalty throughout the year... Read more

Mobile Loyalty Programs: 5 Emerging Must-Haves

by Justin Yoshimura
June 10, 2014
Mobile Loyalty Programs: 5 Emerging Must-Haves

(Originally posted on ExactTarget blog) With Forrester reporting that mobile will account for 29% of online consumer purchases in 2014—up from 21% last year—it's now imperative that your loyalty program be mobile too. What, exactly, does mobile loyalty look like? When clients ask me that, I usually say the answer depends on what you sell, who your customers are, and what kind of relationship you’re looking to build. But so many loyalty marketers are now extending loyalty programs to mobile environments in ways that create new customer interactions and build brand value, that five mobile loyalty practices are quickly becoming essential: 1. Deliver full mobile access to loyalty benefits. At a minimum, let customers enroll in your loyalty program, earn/redeem rewards, and see reward balances—all through mobile devices. Remarkably, many retail brands have not yet reached this point, but according to Howard… Read more


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