500FRIENDS BLOG
Loyalty trends & best practices

Why I Like Facebooks Ban on Rewarding Likes: Better Data

by Justin Yoshimura
August 15, 2014
Why I Like Facebooks Ban on Rewarding Likes: Better Data

You might think that, as CEO of a company that powers loyalty programs for over 50 retailers, I would be upset about Facebook’s recent announcement that the company will prohibit rewarding "likes" with incentives, monetary or otherwise. In fact, I'm a big fan of Facebook's move. For one thing, Facebook has restricted incentivizing social actions for years, so the new policy language only clarifies that stance. Also, I've long advised marketers against directly rewarding likes—500friends loyalty software actually disallows it—not only because it lives in a Facebook policy gray area, but also because it just feels wrong, and not in keeping with most brands' values. But the biggest reason I like Facebook’s like-rewarding ban? It has to do with the real value that Facebook offers for retailers. Some would say that's attention or traffic, but I disagree. It’s data. All-encompassing, personalizat... Read more

500friends + IBM WebSphere, Unica, Coremetrics @ IBM Global Summit 2014

by Andrew R.
May 06, 2014
500friends + IBM WebSphere, Unica, Coremetrics @ IBM Global Summit 2014

As an IBM Smarter Commerce partner, 500friends makes it easy to integrate a loyalty program using IBM WebSphere Commerce, IBM Campaign and IBM Interact (formerly Unica), and IBM Digital Analytics (formerly Coremetrics). In fact, 500friends will be at next week's IBM Smarter Commerce Global Summit 2014, where we'll be showing off our joint loyalty solution. Stop by the Marketing and Merchandising's Innovation Zone and say hello! Meanwhile, watch this video to learn more about how 500friends and IBM team up to deliver innovative customer loyalty solutions for brands like 1800Flowers.com... Read more

How to Craft an Award-Winning Loyalty Campaign (Case Study)

by Zach Woith
April 15, 2014
How to Craft an Award-Winning Loyalty Campaign (Case Study)

Looking to leverage your loyalty program to drive more sales, boost margins, and enhance your brand? Then you'll definitely want to take a look at the award-winning loyalty campaign from Spa Week, the health and wellness brand whose loyalty program, MyWellness Rewards, recently won the Loyalty360 Award for Best Creative Campaign in Loyalty Marketing. With its goal of engaging shoppers throughout the year across multiple channels, Spa Week rolled out a yearlong campaign with seasonally themed installments. Starting with January's "Resolve to Relax" and ending with December's "Shop to Unlock," Spa Week used these campaigns to increase brand engagement while luring in shoppers with real added value. For example, the Thanksgiving campaign, titled "Thanks-Giveaway," featured a 1,000 Wellness Point giveaway, with entries granted as a reward for social referrals via Twitter, Facebook and email. ... Read more

Loyalty Makeover: Carters and OshKosh

by Ashley Bienvenu
February 12, 2014
Loyalty Makeover: Carters and OshKosh

Loyalty Makeover suggests ways for retail brands to make the most of their loyalty initiatives. In this installment, we look at the rewards programs at Carter's and sibling brand OshKosh. With $2.4 billion in annual sales and 18,000 stores, Carter's has been selling children's clothing since 1865. What Carter's and B'Gosh Rewards look like today: The Carter's and OshKosh brands, which belong to the same company, run separate but identical rewards programs. For every $50 spent in-store with each brand, shoppers earn a $10 voucher towards future purchases of that brand. Rewards become valid one day after a purchase, and can be redeemed in-store upon presentation of a receipt. First impressions: Carter's brands' rewards are simple and straightforward, making their value propositions easy to understand. Customers know that for every $50 spent in a single purchase, they will earn a $10 voucher towards their next p... Read more

Successfully Driving Loyalty at U.S. Auto Parts (IR 100 Retailer)

by Zach Woith
February 03, 2014
Successfully Driving Loyalty at U.S. Auto Parts (IR 100 Retailer)

Leaders in Loyalty shares the insights and experiences of executives who run loyalty programs. In this edition, U.S. Auto Parts VP of Marketing Houman Akhavan discusses selling loyalty to colleagues and structuring rewards. How did you rally support at U.S. Auto Parts for your loyalty program? Akhavan: Acquiring new customers is expensive. I positioned loyalty as a way to increase repeat purchase, and that made a lot of sense to our team. In an industry as competitive as ours, where only around 20% of customers make a repeat purchase within 12 months, loyalty incentives give people a reason to bring us their next purchase. Another benefit is channel diversification. With Google becoming such a dominant source of shoppers, investing in our customers as a new way to grow the business was appealing. How has your loyalty program paid off for the business? Akhavan: One way is that it lets ... Read more

Loyalty Makeover: Keurig

by Arif Damji
January 15, 2014
Loyalty Makeover: Keurig

Loyalty Makeover offers suggestions to retail brands for making the most of their loyalty initiatives. In this installment, we focus on the loyalty program at Keurig, the single-cup coffee manufacturer, whose annual pod sales have climbed to nearly $1 billion. What Keurig's loyalty program looks like today: The Club Keurig program rewards members with points worth 1% of their total purchases, in addition to special product offers. Everyone who makes a purchase on Keurig.com is automatically enrolled in the program, and points never expire. The program has two tiers: Gold Members: All new members start here, receiving 10% off Keurig beverages. Platinum Members: Gold members who spend $500 attain this level, where they receive 15% off Keurig beverages. First impressions: The substantial 10% discount for Club Keurig Gold members clearly eclipses the value of the program's points giveaways, and given that all customers are aut… Read more

Crafting Your Loyalty Programs Business Case: 8 Non-Obvious Benefits

by Dave Louie
December 16, 2013

Dave LouieLike most execs running omnichannel retail brands, you're probably thinking about the business case for loyalty — either to launch a new loyalty program or expand an existing one. Having helped many omnichannel retailers run those numbers, I'm always surprised by the ways in which loyalty acts as a kind of force multiplier, amplifying the benefits of your other marketing efforts. When crafting yo... Read more

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