500FRIENDS BLOG
Loyalty trends & best practices

[Webinar Series] Increase Matchback Rates Through Customer Identification

by Julia Leyrer
May 14, 2015
[Webinar Series] Increase Matchback Rates Through Customer Identification

We are excited to present our latest webinar series "Going Beyond Just Points: How your Loyalty Program Can Drive Actionable Insights" where we will explore how to leverage loyalty data in customer identification, engagement, and acquisition. The 1st webinar in this 3-part series, "Increase Matchback Rates Through Customer Identification", will be presented by Arif Damji, Senior Director of Strategy and Development, 500friends, a Merkle Company on Thursday May 21 at 10:00 PDT / 1:00 EDT. Large numbers of customer identities are currently unknown and brands struggle with linking together customer purchases, LTVs, and preference trends. Without the knowledge and understanding of who your customers are, you are missing out on a huge opportunity to drive customer satisfaction, enhance relevancy of messaging and offers, and increase order frequency and value. Loyalty data is th... Read more

Keeping Up With Todays Loyalty Demands

by Julia Leyrer
March 05, 2015
Keeping Up With Todays Loyalty Demands

Originally posted on IBM's Smarter Commerce blog: Loyalty marketing is more and more prominent in today’s retail landscape. It is becoming common knowledge that customer acquisition costs are increasingly rising, and data-driven customer retention is a key area filled with untapped growth potential. But loyalty marketing is evolving and is more intricate than just offering discounts to existing customers. As many marketers realize, there are three common problems that they run into when trying to implement an effective loyalty program: 1. They often feel stuck offering dollars-off discounts and are losing their margins without sustainably changing their customer behavior. 2. Personalization is not going further than using much more than a first and last name, and is not connecting to the customer and building customer relationships. 3. Their loyalty members are not actively participating and being engaged, and… Read more

When Should You Start Thinking About Loyalty?

by Lauren Chan
November 11, 2014
When Should You Start Thinking About Loyalty?

How do you know when it’s time to start thinking about loyalty? Investing in loyalty is a big decision but has great rewards if deployed correctly and efficiently. Loyalty is a solution for companies who want to drive incremental lift and better understand their customers. If you are contemplating whether or not loyalty is the right solution for your company, ask yourself these three questions: 1. Is your cost of customer acquisition high (and your customer retention rate low)? Most retailers, if not all, will answer yes to this question. With methods like search engine marketing and paid search advertising, the cost of acquiring a customer is skyrocketing and hurting profitability. Today, brands must focus more on retention rather than acquisition. In the long-run, shifting your efforts towards retention will be more profitable as you will encourage repurchase rather than a one-time purchase... Read more

Why I Like Facebooks Ban on Rewarding Likes: Better Data

by Justin Yoshimura
August 15, 2014
Why I Like Facebooks Ban on Rewarding Likes: Better Data

You might think that, as CEO of a company that powers loyalty programs for over 50 retailers, I would be upset about Facebook’s recent announcement that the company will prohibit rewarding "likes" with incentives, monetary or otherwise. In fact, I'm a big fan of Facebook's move. For one thing, Facebook has restricted incentivizing social actions for years, so the new policy language only clarifies that stance. Also, I've long advised marketers against directly rewarding likes—500friends loyalty software actually disallows it—not only because it lives in a Facebook policy gray area, but also because it just feels wrong, and not in keeping with most brands' values. But the biggest reason I like Facebook’s like-rewarding ban? It has to do with the real value that Facebook offers for retailers. Some would say that's attention or traffic, but I disagree. It’s data. All-encompassing, personalizat... Read more

Loyalty + Predictive Analytics = Personalization: The 500friends / AgilOne Partnership

by Andrew R.
June 24, 2014
Loyalty + Predictive Analytics = Personalization: The 500friends / AgilOne Partnership

In this video, recorded at IRCE 2014, 500friends Director of Strategy and Development Arif Damji talks about how 500friends LoyaltyPlus and AgilOne's predictive analytics help retailers personalize customer experiences and offers.... Read more

500friends + IBM WebSphere, Unica, Coremetrics @ IBM Global Summit 2014

by Andrew R.
May 06, 2014
500friends + IBM WebSphere, Unica, Coremetrics @ IBM Global Summit 2014

As an IBM Smarter Commerce partner, 500friends makes it easy to integrate a loyalty program using IBM WebSphere Commerce, IBM Campaign and IBM Interact (formerly Unica), and IBM Digital Analytics (formerly Coremetrics). In fact, 500friends will be at next week's IBM Smarter Commerce Global Summit 2014, where we'll be showing off our joint loyalty solution. Stop by the Marketing and Merchandising's Innovation Zone and say hello! Meanwhile, watch this video to learn more about how 500friends and IBM team up to deliver innovative customer loyalty solutions for brands like 1800Flowers.com... Read more

500friends Receives Strategic Investment from Leading Retail and Loyalty Executives

by Andrew R.
May 05, 2014
500friends Receives Strategic Investment from Leading Retail and Loyalty Executives

500friends recently received the support of key executives in the loyalty and retail space. Here's the press release 500friends issued with details about our new strategic investors. April 28, 2014 (SAN FRANCISCO) — 500friends, which arms retail brands with data-driven customer retention and loyalty solutions, has received a strategic investment from key retail, loyalty, and e-commerce leaders, including executives who were previously 500friends customers. The new 500friends investors include Matt Howland, former CEO of LoyaltyLab; Neel Grover, former CEO of Buy.com; Michael Butler, former head of e-commerce at HP; Jim Keller, former CMO at Shoebuy; Abdul Popal, SVP at CafePress; and Brandon Proctor, CEO of Ice.com and former CMO of Build.com. Both Keller and Proctor were previously clients of 500friends. “Now more than ever, leveraging loyalty program data to .... Read more

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