500FRIENDS BLOG
Loyalty trends & best practices

Keeping Up With Todays Loyalty Demands

by Julia Leyrer
March 05, 2015
Keeping Up With Todays Loyalty Demands

Originally posted on IBM's Smarter Commerce blog: Loyalty marketing is more and more prominent in today’s retail landscape. It is becoming common knowledge that customer acquisition costs are increasingly rising, and data-driven customer retention is a key area filled with untapped growth potential. But loyalty marketing is evolving and is more intricate than just offering discounts to existing customers. As many marketers realize, there are three common problems that they run into when trying to implement an effective loyalty program: 1. They often feel stuck offering dollars-off discounts and are losing their margins without sustainably changing their customer behavior. 2. Personalization is not going further than using much more than a first and last name, and is not connecting to the customer and building customer relationships. 3. Their loyalty members are not actively participating and being engaged, and… Read more

Powering Loyalty at 1800Flowers: 500friends + IBM

by Andrew R.
June 05, 2014
  Events  IBM
Powering Loyalty at 1800Flowers: 500friends + IBM

In this video, Arif Damji, director of strategy and development at 500friends, talks about how companies like 1800Flowers.com benefit from the 500friends integration with IBM e-commerce and marketing solutions... Read more

500friends + IBM WebSphere, Unica, Coremetrics @ IBM Global Summit 2014

by Andrew R.
May 06, 2014
500friends + IBM WebSphere, Unica, Coremetrics @ IBM Global Summit 2014

As an IBM Smarter Commerce partner, 500friends makes it easy to integrate a loyalty program using IBM WebSphere Commerce, IBM Campaign and IBM Interact (formerly Unica), and IBM Digital Analytics (formerly Coremetrics). In fact, 500friends will be at next week's IBM Smarter Commerce Global Summit 2014, where we'll be showing off our joint loyalty solution. Stop by the Marketing and Merchandising's Innovation Zone and say hello! Meanwhile, watch this video to learn more about how 500friends and IBM team up to deliver innovative customer loyalty solutions for brands like 1800Flowers.com... Read more

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