500FRIENDS BLOG
Loyalty trends & best practices

500friends, a Merkle Company Named a Leader among Loyalty Solution Providers

by Julia Leyrer
January 04, 2016

Today, 500friends, a Merkle Company was recognized by Forrester Research as a Leader in The Forrester Wave™: Customer Loyalty Solutions for Midsize Organizations, Q1 2016. The Forrester report assessed the state of the loyalty solutions market and how seven vendors stack up against each other across 40 criteria. The evaluation focused on current offering, strategy, and market presence. 500friends received the highest overall score within the evaluation, supporting its strong, complete offering and vision for continued innovation. The highest individual scores 500friends received were in pricing structure, company performance, and loyalty management. According to the report, 500friends’ “clients praise both the platform and the people. Specifically, they like LoyaltyPlus’s flexibility and ease of use, and indicate that implementations are typically on-time and on-budget.” LoyaltyPlus is our loyalty technology platform. Forrester recognized the major growth 500friends has seen in recent years and cited it for…

[Webinar Series] Increase Matchback Rates Through Customer Identification

by Julia Leyrer
May 14, 2015
[Webinar Series] Increase Matchback Rates Through Customer Identification

We are excited to present our latest webinar series "Going Beyond Just Points: How your Loyalty Program Can Drive Actionable Insights" where we will explore how to leverage loyalty data in customer identification, engagement, and acquisition. The 1st webinar in this 3-part series, "Increase Matchback Rates Through Customer Identification", will be presented by Arif Damji, Senior Director of Strategy and Development, 500friends, a Merkle Company on Thursday May 21 at 10:00 PDT / 1:00 EDT. Large numbers of customer identities are currently unknown and brands struggle with linking together customer purchases, LTVs, and preference trends. Without the knowledge and understanding of who your customers are, you are missing out on a huge opportunity to drive customer satisfaction, enhance relevancy of messaging and offers, and increase order frequency and value. Loyalty data is th... Read more

We've Moved!

by Julia Leyrer
January 27, 2015
We've Moved!

As of today, our new office location is: 222 Sutter St., Suite 450, San Francisco, CA 94108. We're excited to join offices with our Experience Design Group in Merkle! Our new office is also in a great location within walking distance to Union Square and numerous restaurants, hotels, and retail stores... Read more

Loyalty + Predictive Analytics = Personalization: The 500friends / AgilOne Partnership

by Andrew R.
June 24, 2014
Loyalty + Predictive Analytics = Personalization: The 500friends / AgilOne Partnership

In this video, recorded at IRCE 2014, 500friends Director of Strategy and Development Arif Damji talks about how 500friends LoyaltyPlus and AgilOne's predictive analytics help retailers personalize customer experiences and offers.... Read more

500friends + IBM WebSphere, Unica, Coremetrics @ IBM Global Summit 2014

by Andrew R.
May 06, 2014
500friends + IBM WebSphere, Unica, Coremetrics @ IBM Global Summit 2014

As an IBM Smarter Commerce partner, 500friends makes it easy to integrate a loyalty program using IBM WebSphere Commerce, IBM Campaign and IBM Interact (formerly Unica), and IBM Digital Analytics (formerly Coremetrics). In fact, 500friends will be at next week's IBM Smarter Commerce Global Summit 2014, where we'll be showing off our joint loyalty solution. Stop by the Marketing and Merchandising's Innovation Zone and say hello! Meanwhile, watch this video to learn more about how 500friends and IBM team up to deliver innovative customer loyalty solutions for brands like 1800Flowers.com... Read more

500friends Receives Strategic Investment from Leading Retail and Loyalty Executives

by Andrew R.
May 05, 2014
500friends Receives Strategic Investment from Leading Retail and Loyalty Executives

500friends recently received the support of key executives in the loyalty and retail space. Here's the press release 500friends issued with details about our new strategic investors. April 28, 2014 (SAN FRANCISCO) — 500friends, which arms retail brands with data-driven customer retention and loyalty solutions, has received a strategic investment from key retail, loyalty, and e-commerce leaders, including executives who were previously 500friends customers. The new 500friends investors include Matt Howland, former CEO of LoyaltyLab; Neel Grover, former CEO of Buy.com; Michael Butler, former head of e-commerce at HP; Jim Keller, former CMO at Shoebuy; Abdul Popal, SVP at CafePress; and Brandon Proctor, CEO of Ice.com and former CMO of Build.com. Both Keller and Proctor were previously clients of 500friends. “Now more than ever, leveraging loyalty program data to .... Read more

500friends LoyaltyPlus: New products and features

by Kaleb Loosbrock
February 11, 2014
500friends LoyaltyPlus: New products and features

After a successful holiday season in which retailers saw an average of 2-3% growth over 2012, many loyalty programs are bursting with new members. So I thought this would be a good time to highlight a couple of new 500friends products and features that can help convert these shoppers into loyal repeat customers. 1) LoyaltyPlus Convert: Turn visitors into loyal customers. Do you present new visitors with a pop up form to acquire their emails? If so, you've probably noticed that conversion rates — let alone repeat purchase rates— for people you engage in this manner tend to be low. To boost acquisition and conversion, check out LoyaltyPlus Convert, a new 500friends product that intelligently engages your site visitors. You can also use Convert to engage with customers between purchases. 2. Enhanced Loyalty Promotions: Keep new members engaged. Research shows that new loyalty program members can di... Read more

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