500FRIENDS BLOG
Loyalty trends & best practices

Case Study: How U.S. Auto Parts Increased Spend Per Member 20% with 500friends

by Lauren Chan
November 06, 2014
Case Study: How U.S. Auto Parts Increased Spend Per Member 20% with 500friends

High cost customer acquisition with no tradeoff of lifetime value defines today’s ecommerce landscape. As most retailers struggle with customer retention, marketing teams deploy loyalty solutions to gain a competitive edge by connecting with shoppers and incentivizing repurchase. With the help of 500friends, a leading provider of end-to-end marketing solutions, U.S. Auto parts increased its spend per member by 20%, its repurchase rate by 14%, and its enrollment rate by 45% after updating the loyalty program of its flagship brand, Auto Parts Warehouse. We at 500friends published a case study (below) highlighting the success of U.S. Auto Parts in increasing customer retention using the 500friends LoyaltyPlus platform. Although most ecommerce marketing teams are resource constrained, IR 100 retailer U.S. Auto Parts realized the competitive advantage of loyalty and decided t... Read more

Does an Umbrella Loyalty Program Make Sense for Your Brands?

by Zach Woith
July 18, 2014
Does an Umbrella Loyalty Program Make Sense for Your Brands?

Is it better to have one loyalty program covering all of your brands, or separate programs for each? How you answer this question can have huge implications for customer experience and loyalty ROI. In a new paper from 500friends (below), we pose 5 key questions for senior marketers who are looking to determine the best approach.... Read more

Omaha Steaks Steaklover Rewards: Q&A with Michael Robinson, Consumer Sales and Marketing Director

by Andrew R.
June 03, 2014
Omaha Steaks Steaklover Rewards: Q&A with Michael Robinson, Consumer Sales and Marketing Director

(Reposted from Loyalty360, by Jim Tierney, Loyalty 360) Omaha Steaks has launched a new customer loyalty program known as Omaha Steaks Steaklover Rewards. This new loyalty program is designed to reward customers through a points based program, where they can earn points by purchasing products, in addition to non-transactional engagements like referrals and social sharing. Points are accumulated when shopping and can be redeemed for product rewards or used when checking out for discounts on the overall purchase. Members will receive a monthly statement via email indicating the points they have earned and accumulated, in addition to promotional e-mails offering additional points generating opportunities and exclusive offers for Steaklover Rewards members only. Steaklover Rewards Members also will: be invited to be the first to try new products, receive free… Read more

500friends + IBM WebSphere, Unica, Coremetrics @ IBM Global Summit 2014

by Andrew R.
May 06, 2014
500friends + IBM WebSphere, Unica, Coremetrics @ IBM Global Summit 2014

As an IBM Smarter Commerce partner, 500friends makes it easy to integrate a loyalty program using IBM WebSphere Commerce, IBM Campaign and IBM Interact (formerly Unica), and IBM Digital Analytics (formerly Coremetrics). In fact, 500friends will be at next week's IBM Smarter Commerce Global Summit 2014, where we'll be showing off our joint loyalty solution. Stop by the Marketing and Merchandising's Innovation Zone and say hello! Meanwhile, watch this video to learn more about how 500friends and IBM team up to deliver innovative customer loyalty solutions for brands like 1800Flowers.com... Read more

How to Craft an Award-Winning Loyalty Campaign (Case Study)

by Zach Woith
April 15, 2014
How to Craft an Award-Winning Loyalty Campaign (Case Study)

Looking to leverage your loyalty program to drive more sales, boost margins, and enhance your brand? Then you'll definitely want to take a look at the award-winning loyalty campaign from Spa Week, the health and wellness brand whose loyalty program, MyWellness Rewards, recently won the Loyalty360 Award for Best Creative Campaign in Loyalty Marketing. With its goal of engaging shoppers throughout the year across multiple channels, Spa Week rolled out a yearlong campaign with seasonally themed installments. Starting with January's "Resolve to Relax" and ending with December's "Shop to Unlock," Spa Week used these campaigns to increase brand engagement while luring in shoppers with real added value. For example, the Thanksgiving campaign, titled "Thanks-Giveaway," featured a 1,000 Wellness Point giveaway, with entries granted as a reward for social referrals via Twitter, Facebook and email. ... Read more

Loyalty Makeover: Abercrombie & Fitch

by Zach Woith
March 24, 2014
Loyalty Makeover: Abercrombie & Fitch

In this installment, we look at the loyalty program at Abercrombie and Fitch, the $4.1 billion fashion retailer with over 1,000 stores, and brands including Abercrombie Kids, Hollister, and Gilly Hicks. 500friends Loyalty Makeovers offer suggestions to retail brands for making the most of their loyalty initiatives. What Abercrombie and Fitch's loyalty program looks like today: Abercrombie and Fitch's loyalty program distinguishes itself from cookie-cutter loyalty programs by embodying the brand's tone and effectively addressing core customers. Benefits include free streaming of music playlists, the chance to skip lines at events, and members-only birthday offers. Limited-time promotional offers keep the program fresh and relevant. First impressions: Abercrombie and Fitch is attempting a turnaround, with revenue dropping 12%, to $4.1 billion, and profit falling 77%, to $54.6 million, during ... Read more

Loyalty Makeover: Office Depot

by Ashley Bienvenu
March 11, 2014
Loyalty Makeover: Office Depot

In this installment, we look at the loyalty program at Office Depot, the $17 billion office supplies retailer with 1,900 stores that recently merged with Office Max. Loyalty Makeover offers suggestions to retail brands for making the most of their loyalty initiatives.In late 2013, Office Depot completed a $1.2 billion merger with competitor Office Max. In this Loyalty Makeover we'll look at both programs, and we'll examine the opportunities in merging them. What the Office Depot and Office Max loyalty programs look like today: Office Depot Rewards lets members earn rewards for purchases of ink, toner, paper and copy/print/ship services. Members can also earn rewards for recycling used ink cartridges and completing member profiles. Members who spend at least $200 in a calendar quarter achieve Choice status, which allows them to earn extra points through purchases, made either in-store or online, for products in up to... Read more

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