Loyalty trends & best practices

500friends, a Merkle Company Named a Leader among Loyalty Solution Providers

by Julia Leyrer
January 04, 2016

Today, 500friends, a Merkle Company was recognized by Forrester Research as a Leader in The Forrester Wave™: Customer Loyalty Solutions for Midsize Organizations, Q1 2016. The “Leader” ranking that 500friends received is Forrester’s highest ranking for a Wave evaluation.

The Forrester report assessed the state of the loyalty solutions market and how seven vendors stack up against each other across 40 criteria. The evaluation focused on current offering, strategy, and market presence.

500friends received the highest overall score within the evaluation, supporting its strong, complete offering and vision for continued innovation. The highest individual scores 500friends received were in pricing structure, company performance, and loyalty management. According to the report, 500friends’ “clients praise both the platform and the people. Specifically, they like LoyaltyPlus’s flexibility and ease of use, and indicate that implementations are typically on-time and on-budget.”

Forrester recognized the major growth 500friends has seen in recent years and cited it for having “the largest loyalty programs in this evaluation.” Furthermore, Emily Collins, Senior Analyst at Forrester, writes, “The vendor has its sights set on the enterprise market, and we believe it can get there.” Our combined 500friends and Merkle loyalty offering was also noted: “[500friends’s] acquisition by Merkle in 2014 brings deeper pockets, services resources, and the exposure it needs to succeed with larger, more complex organizations.”

To view the press release and access the full report, please click here.


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